UTAH JAZZ:
MOUNTAIN
BASKETBALL

Mountain Basketball marks a new chapter for the Utah Jazz, grounding the brand in the landscape, culture, and spirit that makes Utah unique. Studio Dumbar developed the visual identity and creative direction, establishing a bold and refined visual language for the Jazz.
 

As part of the Utah Jazz in-house creative team, I worked closely with creative leadership and design team to translate and extend the identity through motion and design. I played an integral role in shaping the motion language for Mountain Basketball, establishing foundational movements, transitions, and visual behaviors that could adapt across campaigns, social, marketing, and in-arena experiences.
 

My work spanned concept development through final execution, from developing motion systems and 3D content to creating campaign and game-day applications. The goal was to build a flexible motion language that could maintain the character of the identity while adapting to the wide range of formats and experiences throughout the season.