AMERICAN
ADVERTISING
FEDERATION

Following the Utah Jazz’s Best of Show win at the 2023 Utah Addy Awards, I was selected to design the visual identity for the 2024 award show. The concept explored collaboration and how individual creative contributions can come together to create something greater. A collection of abstract 3D forms, colors, and materials converge into a single composition, representing the connection between different perspectives and the creative community as a whole.

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I developed the complete visual identity system, establishing the 3D aesthetic, motion language, and supporting graphic elements across the event experience. The hero animation became the foundation for a broader visual system that extended into environmental graphics, event collateral, presentation assets, and publication layouts.

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The resulting system brought the concept to life across the event experience, creating a visual language centered around the collaborative spirit of the Utah creative community.

Role: Art Direction/Lead Designer

Year: 2023-2024