AMERICAN
ADVERTISING
FEDERATION

Following the Utah Jazz's Best of Show win at the 2023 Utah Addy Awards, I was selected to design the visual identity for the 2024 award show. The concept explored the idea of collaboration and how individual creative contributions can come together to create something greater. A collection of abstract 3D forms, colors, and materials converge into a single composition, representing the connection between different perspectives and the creative community as a whole.

From concept through execution, I developed the complete visual identity system, establishing the 3D aesthetic, motion language, and supporting graphic elements across the event experience. The hero animation became the foundation for a broader visual system that extended into environmental graphics, event collateral, presentation assets, and publication layouts.

The final identity was designed to feel dynamic and cohesive across both digital and physical applications, creating a unified experience that reflected the collaborative spirit of the Utah creative community.

Role: Art Direction/Lead Designer

Year: 2023-2024