AMERICAN
ADVERTISING
FEDERATION

Following the Utah Jazz's Best of Show win at the 2023 Utah Addy Awards, I was selected to design the visual identity for the 2024 award show. The concept focused on collaboration, using a collection of abstract 3D shapes, colors, and materials that converged into a single point. The hero animation became a visual metaphor for creative communities coming together to create something greater than any one individual.

From concept through execution, I developed the complete visual system, combining the 3D hero animation with a complementary typographic and graphic language that extended across motion, environmental applications, event collateral, presentation assets, and publication layouts. The result was a cohesive identity that carried through both the digital and physical experience of the event.

Role: Art Direction and Motion Designer

Year: 2024